вЂњ already a worldwide phenomenon and global juggernaut in streetwear, and itвЂ™s interesting to see them lean into thatвЂќ says Grailed Brand Director Lawrence Schlossman. ItвЂ™s a simple case of supply and demand, and for almost three decades the demand for SupremeвЂ™s products has vastly overshadowed the supply. Anyone whoвЂ™s dragged themselves out of bed or waited in line on a chilly Thursday morning in NYC knows the drill: collaborations are extremely limited, they release once and once only, and are then gone forever. The choice to make these Forces more widely available is also significant in that it goes against SupremeвЂ™s standard collaborative protocol, especially when it comes to sneakers. This is undeniably fitting: in its own way, the AF1 just as much of an archetypical streetwear product as those basic garments or other notable Supreme products like camp caps and hoodies. Although the Air Force 1 is certain to sell out during the inaugural release - and will likely continue to do so as itвЂ™s replenished - this decision puts it on a level of ubiquity thatвЂ™s close to SupremeвЂ™s universal Hanes boxers, socks and tees, season-after-season releases that date back to the early 2010s. Supreme added jet fuel to the fire when it announced that it would restock both styles вЂњregularly throughout seasons,вЂќ as stated by the brand in the Instagram caption above. Collaboration is the new norm, and thatвЂ™s fully proven here. Supreme and NikeвЂ™s audiences are so intertwined that this is more an acknowledgement than an innovation. This Air Force 1 however, does neither of those things. ItвЂ™s the amalgamation of a shoe and a logo youвЂ™ve seen everywhere, fused in the most straightforward, blunt and brutally effective fashion possible.Д¬ollaboration usually serves a specific purpose: to introduce one brandвЂ™s audience to another brand, either tapping into the authentic air offered by one of the parties or the network provided by the other. This collaboration is NikeвЂ™s most famous lifestyle sneaker in its two most recognizable colorways, equipped with the most-known logo in the entire world of streetwear. And this shoe, then, is an OG white box logo tee.вЂќ A blank canvas that your fit projects upon. вЂњA triple white Uptown (Air Force 1 in New York slang) is essentially a white tee for your feet. вЂњ clever,вЂќ states Byron Hawes, author of Supreme anthology books Object Oriented and Art on Deck. ItвЂ™s also somewhat simple - the loudest piece is an optional set of Supreme-printed laces. Maximum results, minimum alterations and embellishments. ItвЂ™s a nod to masterful motifs, enduring design, and iconic color palettes, all wrapped up in a straightforward, no-nonsense silhouette. The Supreme x Nike Air Force 1 is, in classic Supreme fashion, a clever commentary on the power of branding. Whether your personal feelings on the collaboration are favorable or foul, the shoeвЂ™s timeless design and pervasive style is undeniably significant. Basically no effort went into this collab. And no, obviously I donвЂ™t mean the colorways, but the thinking/business model behind it. What Supreme is doing with their upcoming Air Force 1 Low collab is actually pretty ground-breaking. Detractors derided it as lazy and underhanded, seeing it as little more than a low-effort cash grab. Supporters lauded it as a logical choice, noting the beauty in its simplicity and the inherent power in its recognizable motifs. When this stripped-back design was officially revealed in February it was immediately divisive, garnering strong opinions, both positive and negative, from Supreme and the SwooshвЂ™s loyal legions of fans. It uses the Air Force 1 LowвЂ™s two most iconic colors, all-white and all-black, each equipped with a simple-yet-significant modification: SupremeвЂ™s signature box logo delicately debossed on the lateral heel. In the past, the two have experimented with everything from military-issue NYCO fabrics (FW12) to bold, in-your-face branded motifs (FW14) and dropped Swooshes with COMME des GARГ‡ONS (FW18), but the dynamic duoвЂ™s sixth AF1 collaboration enters uncharted territory by going back to basics. Supreme and NikeвЂ™s shared power is exactly what makes the longtime co-conspiratorsвЂ™ latest effort on the Air Force 1 so enthralling.

X force logo